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Macy’s and macys.com Notice of Privacy Practices

This Notice of Privacy Practices (‘Notice’) was updated in January 2023.

This Notice applies to Personal Information collected, processed, or stored by and between Macy's, macys.com, Macy’s Backstage, and Market by Macy’s. Personal Information may be shared between or processed by any of these brands.

To view your separate Citibank, N.A. Privacy Statement for your Macy's credit card or to learn more about our credit services, please Click Here.


This Notice of Privacy Practices explains:


Your access to and use of our services means you agree to the terms in this Notice and our Legal Notice.

This Notice may be updated from time to time. Macy’s will notify you of any changes by posting an updated Notice on this page. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service department:

  • By email at [email protected]
  • By phone at 888-529-2254
  • By mail at:
    • Macy's Credit and Customer Services
      ATTN: Privacy Office
      P.O. Box 8215, Mason, OH 45040

Why We Collect and Use Information

We at Macy's understand that you entrust your data to us. We value that trust.

Your Personal Information will be retained only as long as necessary to carry out the purposes outlined in this Notice. Personal Information will be retained and disposed of in accordance with Macy’s Data Retention Policy and Schedule.

We may combine information collected from different sources. Below is a summary of the primary ways we collect and use information:

Primary Reasons for Data CollectionUses

Product and Service Fulfillment
(Fulfillment)

Fulfill, manage, and communicate with you about transactions.

Establish and service your profile on our websites or mobile apps.

Provide customer service and alert you to product or shipping information.

Provide personal services such as MyClient (clienteling) or Gift Registry.

Manage loyalty programs (e.g., Macy’s Star Rewards), subscription services, including order management, billing and reordering products, and communicating about your subscription.

Marketing, Promotions and Advertising

(Advertising)

Deliver information about products, services, and promotions.

Provide interactive features on websites and mobile apps.

Identify product and shopping preferences using information we collect from you and about you.

Administer contests, sweepstakes, promotions, surveys, and focus groups.

Internal Operations (Operations)

Improve the effectiveness of our websites, stores, mobile apps, merchandise assortment, and customer service.

Conduct business analysis, such as analytics, projections, and identifying areas for operational improvement.

Fraud Prevention, Security and Compliance (Security)

Protect our assets and prevent fraudulent transactions.

Validate credentials and authenticate customers when logging into your online profile, mobile apps, or transacting in-store.

Protect the security and integrity of our services and our data.

Assist law enforcement and respond to legal/regulatory inquiries.

Credit Card and Banking (Credit)

Process your payments and address your order inquiries and requests.

Offer you additional products or services that may be of interest

Safeguarding Information

Macy's, macys.com, Macy’s Backstage, and Market by Macy’s have implemented procedural, technical, and administrative measures to safeguard the information we collect and use. For your protection, we designed our technology-enabled services to accept orders only from secured web and mobile browsers.

No security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.

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Categories of Information We Collect and How We Collect It

Macy's collects certain information from you and about you. Information is collected directly from you, or through other means.

We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.

Categories of Information We Collect and How We Collect It Categories of Sources from which Personal Information is CollectedBusiness orCommercialPurposesfor DataCollection

.

,

Fulfillment

Advertising

Operations

Security

Credit

Sensitive Personal Information

Driver’s license number, account log-in, password, debit/credit card number, geolocation, ethnic origin

Sensitive Personal Information below is denoted with an asterisk (*).

Information you provide

Placing an order, taking advantage of other programs online or in-store (i.e., MyClient/Clienteling).

X

X

X

X

X

Identifiers

real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number*

Information You Provide

Creating a profile, placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store (i.e., MyClient/Clienteling), or contacting us through the "Live Chat" feature on our website.

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated.

Information From Other Sources
We may provide and receive information about you, with or from our service providers and vendors.

X

X

X

X

X

Commercial Information

products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Information You Provide
Placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store.

Information From Other Sources
We may provide and receive information about you, with or from our service providers and vendors.

X

X

X

X

.

Biometric Information*

voice recordings, facial recognition

Information You Provide Calling, chatting, emailing, or otherwise contacting our customer service team.

Information We Collect Through Data Collection Technologies
Fraud and security activities when visiting our stores or placing online orders.

X

X

X

X

X

Internet or Other Electronic Network Activity Information

browsing history, search history, information regarding a customer’s interaction with an Internet website application, or advertisement

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies, tagging Macy’s on your social platforms, or interacting with our social platforms. This information is either automatically collected or customer-initiated.

X

X

X

X

.

Geolocation

Information We Collect Through Data Collection Technologies

When shopping on our website we collect geolocation data such as IP address.

X

X

X

X

.

Precise Geolocation*

Information We Collect Through Data Collection Technologies

We collect location data when your device is set to provide location information or when you have notified the store that you have arrived to pick up your curbside order.

X

.

X

.

.

Who We Share WithCategories of InformationBusiness and Commercial Purpose(s)Disclosed Y/NSold/Shared Y/N

Internally with any Macy’s Brand, Website, Mobile App, and Info You Post on our Social Media

Identifiers, Commercial Information, and Information you post, such as information you post in our reviews feature or share on your gift registry

Offer products and services that may be of interest or to fulfill our obligations to you

N/A

N/A

Our Service Providers

Identifiers, Commercial, Biometric Information, Internet or Other Electronic Network Activity, Sensitive Personal Information, or any information you post with third parties who facilitate operations and perform services on our behalf

Identifiers, Commercial, Biometric Information, Internet or Other Electronic Network Activity, Sensitive Personal Information, or any information you post with third parties who facilitate operations and perform services on our behalf

Provide services to Macy’s so we can provide products and services to you

Y

N

Our Business Partners

Identifiers, Commercial Information, Internet or Other Electronic Network Activity, Sensitive Personal Information

Provide products and services that enhance our offering portfolio to help us serve you better

Y

N

Third Parties for Marketing Purposes

Identifiers, Commercial, Internet or Other Electronic Network Activity Information, or Sensitive Personal Information

For marketing purposes, including third parties whose products or services we believe you may be interested in. For third parties’ own marketing purposes. These third parties may also share your information with others and may include delivery of Interest-based advertising.

Y

Y

Any Successors to All or Part of Our Business

All Categories of Personal Information you have entrusted to Macy’s

If Macy's merges with, acquires or is acquired by another business entity your Personal Information may be shared with the new company. This may include an asset sale, corporate reorganization, or other change of control.

N/A

N/A

Any Compliance or Legislative Organization, as Required

All Categories of Personal Information you have entrusted to Macy’s

When responding to a court order or subpoena, if a government agency or investigatory body requests information, or when we are investigating potential fraud.

We may also share information if you are the winner of sweepstakes or other contests.

Y

Y

Our Use of Information Technologies

The following section describes technologies we use when you interact with us online, through our mobile apps, shop in our stores, or use our wireless services.

Macy’s uses cookies, pixels, software development kits (SDKs) and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, mobile apps and display content. Approved third parties may also place cookies on your web or mobile browser when you use our online services.

How Macy’s Uses Automated Technologies:

TechnologyDescription of InteractionPrimaryAreaUtilizingThisTech

.

.

Fulfillment

Advertising

Operations

Security

Credit

Cookies, Pixels, Tags, and SDKs

We use these technologies to improve our services and provide you with the best possible experience including to:

  • identify you,
  • provide relevant, interest-based advertising,
  • remember your preferences,
  • secure your access,
  • know when content has been shown to you,
  • provide aggregated auditing, research, and reporting for advertisers,
  • understand and improve our online services,
  • identify you across devices, such as smartphones, tablets, computers, or related browsers, and
  • detect and defend against fraud and other risks.

X

X

X

X

.

Global Privacy Control (GPC)

Macy’s recognizes if you are broadcasting the global privacy control (GPC) signal. Please note that your use of our websites may still be tracked by Macy’s and/or our service providers, however, the GPC signal does opt out your information from being shared with third parties.

For more information on Global Privacy Control, please visit https://globalprivacycontrol.org/

.

X

X

.

.

Website Optimization Services

Macy’s shares data with Google Analytics and Adobe Analytics to understand and optimize website performance and enhance website usability for our customers. These services are required to maintain data securely and are not permitted to share data collected with parties other than Macy’s. Google Analytics may associate and group session visits to our websites from various browsers and devices.

.

X

X

.

.

Other information technologies:

TechnologyDescription of InteractionPrimaryAreaUtilizingThisTech

.

.

Fulfillment

Advertising

Operations

Security

Credit

Interest-Based or Online Behavioral Advertising (OBA)

Macy's uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and apps) to match user profiles with ads we believe will be relevant, interesting, and timely

.

X

X

.

.

Social Networks and Tech Advertising Programs

Macy's has relationships with several social networks and tech companies. These companies have specific interest-based ads programs that match customers that have shown interest in Macy's through our websites or other services with their individual profiles (such as on Facebook) and platforms (such as Facebook and Google). This matching allows us to deliver relevant, interest-based ads on those companies' networks

.

X

.

.

.

Macy's Mobile Apps

Macy's offers mobile apps that you may download from your phone or smart device's "app store" as well as apps that you can download from your Internet-connected devices (e.g., smart television).

Macy's mobile apps, with your permission, may use your device's camera, microphone, or location information to enable features or services. For example, geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming nearby store events.

X

X

X

X

.

In-Store Wi-Fi Services

Macy's locations may offer free Wi-Fi services to customers. Examples of data automatically collected through our Wi-Fi service include information about your device, including a MAC Address, random IP address, and telemetry data (such as signal strength and qualify) related to your use of Wi-Fi service. This data is anonymized and used to provide operational insights such as foot traffic volumes and dwell times.

Wi-Fi data is anonymously collected or de-identified unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s).

X

X

X

X

.

Radio Frequency Identification (RFID)

Radio Frequency Identification (RFID) tags consist of a small chip and antenna that provide a unique identifier for products. RFID s must be scanned by a specific type of reader near the tag to retrieve tag data. RFID is not used to track or monitor any items once you leave our stores.

X

.

X

X

.

Video Cameras

We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as traffic pattern analysis. Cameras may include technology to capture age range, gender, and dwell time.

We will not use cameras to personally identify you, without your consent, except when the identification is for security, anti-theft, or law enforcement purposes

X

.

X

X

.

Voice-Enabled Services

We may use voice-enabled services (‘VES’) to provide you greater functionality and easier shopping experiences with services such as voice search for products (i.e., "Show me Style & Company Handbags"). VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated with any individual Macy's account. Voice files will be retained by Macy's and any third-party voice-enabled service providers.

Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. VES does not include phone answering machine messages.

X

.

X

.,

.

Managing Your Preferences

This section details how you may exercise your preferences regarding any Personal Information Macy’s may collect about you or your communication preferences.

Request TypeGuidance

Update Accounts and Online Profiles

If you are a registered user of macys.com, you can update your information in My Account.

To learn more about your options for managing your preferences with respect to your Macy's credit card account, please click here.

Call Customer Service at 877-876-2297

MyClient (Clienteling App)

Customers who would like to end their relationship with a Macy's sales associate can do so through the following methods:

  • Calling or text the associate directly asking to end the client relationship and stop communication with that associate,
  • Visiting the associate in the Macy's store and asking to end the one-to-one relationship, or
  • Call Customer Service at 888-529-2254

Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client portfolio. Macy’s will retain your Personal Information and it may be used by other sales associates if you begin a new one-to-one relationship.

Opt Out of Mobile Marketing Campaigns

To opt-out of Macy's Marketing Messages (for example, "Macy's Promo Alerts") for a specific mobile number, reply "STOP" to 62297 on your mobile phone/wireless device. You will receive a confirmation text that you have opted out. For customers with a Macy's online account, you may also opt out by signing into My Account on macys.com, clicking on my profile, and indicating your opt-out preference.

To opt-out of Macy's Backstage Marketing Messages (for example, "Macy's Backstage Promo Alerts") for a specific mobile number, reply "STOP" to 66789 on your mobile phone/wireless device. You will receive a confirmation text that you have opted out.

Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.

Subscribe from Specific Email Communications

To update your preferences or categories of promotional or marketing emails you receive from Macy's at a specific email address, you may:

  • Use the unsubscribe link in the footer of any email sent by macys.com.
  • Unsubscribe by signing into My Account on macys.com, clicking on my profile, and indicating your opt-out preference.

It may take up to 10 business days to process your request.

Operational emails (e.g., shipping confirmation or product recall information) do not provide an opt-out option.

Technology-Enabled Collection and Use Preferences

Macy's Mobile Apps

  • You can opt-out of allowing Macy's mobile apps access to your device's camera, microphone, or location information by adjusting the permissions in your mobile device.

    In-Store Wi-Fi Services
  • If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your mobile device or refrain from using our Wi-Fi services. For more information, visit https://smart-places.org.

Cookies and Pixel Tags

  • Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies please use the help function in your web browser to restrict cookies from our websites.


Website Optimization Services

  • If you would like to opt out of Google Analytics on a per-browser basis, please Click Here to download the Google Analytics opt-out browser add-on.
  • For more information on Google Analytics, Click Here.
  • If you would like to opt-out of Adobe Analytics on a per-browser basis, please Click Here.
  • For more information on Adobe Analytics, Click Here.

Interest-Based or Online Behavioral Advertising (OBA)

  • If you would like to opt-out of interest-based advertising, please Click Here. Please note that you will be opted out of all interest-based advertising from all companies participating in the Digital Advertising Alliance’s “WebChoices” and/or “AppChoices” customer choice tools for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Macy's; however, these ads may not be as relevant to you.

Note: To opt-out of interest-based advertising in mobile apps, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.


Social Networks and Tech Advertising Programs

You can manage your preferences for many of these advertising programs through the links provided below:

California Residents

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes during the preceding calendar year. To make a request please submit an inquiry to the following address: Macy’s Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Shine the Light Notice." Please allow 30 days for a response.

If you are a minor under 18 and have a profile on macys.com, you may ask us to remove reviews or other content that you posted on the site by writing to [email protected] We will begin to process your request within 30 days. Please note that processing your request does not ensure the complete or comprehensive removal of the content that you posted.

California Privacy Rights Act: You have the right to request information about how Macy’s collects, processes, and shares your Personal Information. There may be situations where Macy’s cannot grant a request, for example, to complete a transaction to you or comply with the law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.

Customer RightDetailed Description

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected about you.

Upon verification of your request, Macy’s will notify third parties to whom Macy’s has shared your Personal Information to delete your information as well.

Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate Personal Information collected by Macy’s.

If you are a registered user of macys.com, you can correct your information in the My Profile section of My Account.

Alternatively, use one of the contact methods outlined above

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:

  • Categories of Personal Information we collected about you
  • Categories of sources from which we collected the Personal Information
  • Business or commercial purpose(s) for collecting your Personal Information

Specific pieces of Personal Information we collected

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:

  • Business or commercial purpose(s) for selling your Personal Information
  • Categories of third parties with whom we share the Personal Information
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold
  • Categories of Personal Information we disclosed about you for a business purpose

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you.

Right to Opt Out of Automated Decision Making

You have the right to opt out of automated decision making, including profiling, against any information Macy’s has collected about you.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Macy’s uses that information for any purpose other than the designated purpose you agreed to.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.

To exercise your customer rights, you may submit your request through the following methods:

Authorized Agents. If you would like to enter a request on behalf of a California resident, please submit the request via Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their requests and/or identity.

Do Not Sell or Share My Personal Information Requests

You may submit your request through the following methods:

You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.

Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they do not have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience.

The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under
CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt-out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

2021 California Metrics

Request TypeReceivedRejected or UnverifiedCompletedAvg # of Days to Respond

Opt-Out

2831

259

2572

1.04

Delete

138

7

131

42.94

Disclose

29

7

22

30.72

Managing Customer Privacy (NV/VA)

This section describes the rights residents in Nevada and Virginia have regarding the management of your Personal Information. There may be situations where Macy’s cannot grant a request, for example, to complete a transaction to you or comply with the law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.

Identity Verification

As required by law, we may require you to take steps to verify your identity and/or legal authority prior to processing any request Macy’s receives from or about you. In response to all requests, we will send a message to the email address provided in the request. Please follow the instructions to verify your request. We will use the information provided to match the identifying information we have to verify your identity before processing the request. No action will be taken on requests not verified within 7 days.

Customer RequestDetailed Description

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected about you.

Upon verification of your request, Macy’s will notify third parties to whom Macy’s has shared your personal information to delete your information as well.

Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate Personal Information collected by Macy’s.

If you are a registered user of macys.com, you can correct your information in My Account

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:

  • Categories of Personal Information we collected about you
  • Categories of sources from which we collected the Personal Information
  • Business or commercial purpose(s) for collecting your Personal Information
  • Specific pieces of Personal Information we collected

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:

  • Business or commercial purpose(s) for selling your Personal Information
  • Categories of third parties with whom we share the Personal Information
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold

Categories of Personal Information we disclosed about you for a business purpose

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you.

Right to Opt Out of Automated Decision-Making (VA Residents Only)

You have the right to opt out of automated decision making, including profiling, against any information Macy’s has collected about you.

Right to Appeal (VA Residents Only)

Residents have the right to appeal should Macy’s be unable to take action on your privacy rights request. If your Privacy request is rejected, you will receive an email with a link that will direct you to our Appeal intake form.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.

Contact methods

You may submit your privacy request through the following methods:

You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.

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Children’s Privacy and Santaland

Macys.com is not intended for children. Macy’s does not knowingly sell or share the personal information of minors under the age of 16. However, children are welcome at Macy’s Santaland.

Kid's Privacy Assured by PRIVO: COPPA Safe Harbor Certification

Macy’s Corporate Services, LLC is a member of the PRIVO Kids Privacy Assured COPPA safe harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the certification page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA safe harbor certification Seal posted on this page indicates Macy’s Corporate Services, LLC has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 888-529-2254 or [email protected]. If you have further concerns after you have contacted us, you can contact PRIVO directly at [email protected].

Coppa

Click here for PRIVO certification details

Macy’s Santaland Experience

Users, including children, can register for a Santaland account and take a selfie with Santa. Users can also play games and join in activities.

We collect the following information from children who wish to register for a Santaland.com account to seek parent consent:

  • Child’s first name
  • Child’s date of birth
  • Parent's first and last names
  • Parent email address
  • Choice of Santa
  • Password for password reset
  • Optional email address
  • Username (not publicly displayed)

We collect the child’s last name from a parent when they consent to their child’s use of the service. The child can take a selfie with Santa. The photo is stored and can be viewed by the parent, but it is not shared with other users of the Santaland.com experience. User and children’s account information is retained as long as required to provide the service.

The child’s first name is used to create printable certificates upon completion of the activities.

Parents can review the information collected, opt-out of communications from Macy’s, and have all personal information deleted at any time, including their child’s photo, by contacting us at: [email protected].

The Santaland experience uses the following service providers in relation to children below the age of consent:

  • Google Analytics to better understand your use of the site and improve it. Data collected is used solely for this purpose and is not shared with any other third parties. For more information on Google’s collection and use practices, please visit the privacy policy: https://policies.google.com/privacy?hl=en-US
  • Spinifex to provide our online Santaland experience and the Santa selfie feature. Spinifex collects and stores the selfie on behalf of Macy’s. For more information, please visit Spinfex’s website at http://spinifexgroup.com and navigate to their privacy section.
  • PRIVO to manage the parent account and consent for the use of the service. PRIVO is a leading privacy solutions expert and an FTC-approved COPPA Safe Harbor with an identity and consent management platform. All information collected for verification is stored securely and not used for any other purpose. For more information, please visit PRIVO’s privacy policy: https://www.privo.com/privo-privacy-policy and the Kids Privacy Policy: https://www.privo.com/privacy-information-for-kids
  • Removal.ai is used to remove all background information from the images. Images are deleted within hours of upload and not shared with any other service providers.

The Santaland website is hosted on IBM Kubernetes services and all images are stored on IBM Private File Storage. For more information, please visit their privacy policy: https://www.ibm.com/privacy/us/en/ All information collected by Macy’s or Macy’s Service Providers is stored securely using industry-standard appropriate measures.

Teenagers and adults may also register for the Santaland experience. When they do we collect the following information from them:

  • First and last name
  • Date of birth
  • Email address
  • Username
  • Santa Choice

Users 18 or older can opt in to receive news and promotions from Macy's. All users can opt out at any time and privacy questions can be directed here: [email protected]

Users at or above the age of consent are invited to participate in the Magic Christmas Tree experience which allows users to access Facebook and Instagram. These services may use and share personal information they have collected from you when you created an account with them. Please review their privacy practices for more information.

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Additional Disclosures

Information About Children Under 13:

  • The Children's Online Privacy Protection Act imposes requirements on websites that collect Personal Information about children under 13 years old (for example - name, address, email address etc.). Our current policy is not to collect any Personal Information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.
  • If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any Personal Information.

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International Customer Privacy

  • To fill international orders, macys.com partners with Borderfree, Inc. Borderfree will carefully process your Personal Information with at least the same level of privacy protection consistent with international data privacy principles. Borderfree will not sell, transfer, or otherwise use your information other than for processing international shipments.
  • When you indicate you are shipping internationally, you will be redirected to a checkout page hosted by Borderfree. On the checkout page, you will be required to submit Personal Information to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from macys.com.
  • Borderfree will notify macys.com of the approval of your order, and macys.com will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree's terms and conditions. You must agree to them to receive the product(s) you ordered.
  • If you agree that Borderfree may share your personal information with macys.com, that data is protected by this Notice of Privacy Practices, and you consent to the transfer and storage of that information on our servers located in the United States.

Customers shipping internationally who wish to contact macys.com to:

  • Inquire about or update their Personal Information,
  • Make a complaint about the collection or use of their Personal Information, or
  • Comment on or ask questions regarding this Notice.

Please email us at [email protected]

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Ownership of Customer Data

If Macy's or any of its subsidiaries is sold to or otherwise acquired by a third party, all Macy's data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy's, Inc., or the affected subsidiary sites.

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