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Macy’s and Notice of Privacy Practices

This Notice of Privacy Practices was updated in November 2021

This statement applies to 'Personal Information' collected, processed, or stored by Macy's, a Macy's, Inc. company for Santaland. Personal information may be shared between or processed for retailing purposes by any Macy's, Inc. entity, operating under the brand names Macy's or Bloomingdale's (hereinafter 'Families of Business'). This notice describes the extent of collection and usage for these Macy's, Inc. 'Family of Business' and services; however, not all entities participate in all uses and collection described in this document.

To view your separate Citibank, N.A. Privacy Statement for your Macy's credit card or to learn more about our credit services, please Click Here

This Notice of Privacy Practices explains :

Your access to and use of our Services means you agree to the terms in this Notice and our Legal Notice. We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service department:

  • Via email at [email protected]
  • By phone at 888-529-2254
  • By mail at:
    • Macy's Credit and Customer Services
      ATTN: Privacy Office
      P.O. Box 8215, Mason, OH 45040

Why we collect & use information

We at Macy's understand that you entrust your data to us. We value that trust. Our collection and use of customer data is guided by our corporate principle of Customers First and subject to our Macy's Responsible Information Management program.

We may use the information we collect for the following primary reasons:

(1) Product & Service Fulfillment (FUL)

(2) Marketing, Promotions & Advertising (ADV)

(3) Internal Operations (OPS)

(4) Fraud Prevention, Security & Compliance (SEC)

(5) Credit Card & Banking (CRD)

We may combine information collected from different sources (see How We Share Your Information ). Below is a summary of some of the ways we collect and use information:

Product & Service Fulfillment (FUL)

  • To complete, fulfill, manage, and communicate with you about transactions;
  • To establish and service your online profile on one of our websites or mobile applications;
  • To provide customer service and alert you to product or shipping information;
  • To provide personal services such as MyClient (clienteling) or Gift Registry; and
  • To administer loyalty programs (e.g., Macy's Star Rewards)
  • To manage subscription services, including order management, billing, and reordering products, and communicating with you about your subscription

Marketing, Promotions & Advertising (ADV)

  • To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices);
  • To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps);
  • To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and
  • To administer contests, sweepstakes, promotions, surveys, and focus groups

Internal Operations (OPS)

  • To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service;
  • To conduct research and analytics related to our operations; and
  • To perform other logistics and operation activities as needed

Fraud Prevention, Security and Compliance (SEC)

  • To protect our assets and prevent fraudulent transactions;
  • To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in-store;
  • To protect the security and integrity of our Services and our data; and
  • To assist law enforcement and respond to legal/regulatory inquiries

Credit Card & Banking (CRD)

  • To process your payments and address your order inquiries and requests;
  • To offer you additional products or services that may be of interest.

The rest of this Notice refers to the collection and use of the codes above (FUL; ADV; OPS; SEC; CRD). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.

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Types of information we collect

Macy's collects certain information from you and about you. This may include:

  • Identifying Information (FUL, ADV, OPS, SEC): We collect this information when you create a profile, place an order, create a registry or take advantage of other programs online or in-store, or contact us through the "Live Chat" feature on our site. For example Name, Address (billing and shipping), Zip code, email address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birthdate, and Security question answers.
  • Payment Information (FUL, ADV, OPS, SEC, CRD): We collect this information when you make in-store or online purchases. For example, your credit card number and billing address.
  • Information You Post (ADV, OPS): We collect this information when you post in a public space on our site. For example, our Ratings & Reviews feature.
  • Event Information (ADV, OPS): We collect this information when you sign-up for our events. For example, contact information and mailing address.
  • Demographic Information (ADV, OPS): We collect this information when you participate in a contest, sweepstakes, promotion, or survey. For example, your age, gender, and zip code.
  • Driver's License Information (FUL, OPS, SEC): We collect your driver's license information to the extent permitted by applicable law. For example, we may collect driver's licenses through our Buy Online Pickup In-Store (BOPS) program.
  • Device Information (FUL, ADV, OPS, SEC): We collect this information when you visit our website or apps. For example, the type of device you use to access our platforms, your device identification number, IP address, or mobile operating system.
  • Location Information (FUL, ADV, OPS, SEC): We collect this information about your location when your device is set to provide location information. This may include your in-store location. For more information, see Our Use of Information Technologies section below.
  • Commercial Information (FUL, ADV, OPS, SEC): We collect this information when you make a purchase or create a gift registry. For example, details about the products or services purchased, obtained, or considered, as well as other purchasing or consuming histories or tendencies.
  • Internet or other Network Activity Information (FUL, ADV, OPS, SEC): We collect this information when you visit our website, use our mobile applications, shop in our stores, or interact with our wireless services and other technologies. This information is either automatically collected or is customer-initiated. For example, your browsing history, search history, and other information regarding your interactions with our Platforms or advertisements. For more information, see Our Use of Information Technologies section below.
  • Other Information (FUL, ADV, OPS, SEC): If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our app, we may look at how often you use the app and where you downloaded it. If you visit our stores, we may capture pictures, video footage, or use facial recognition software for security and fraud detection purposes. When you call our customer service team, we record calls for quality assurance and operational optimization purposes.

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How we collect information

Information You Provide to Us (FUL, ADV, OPS, SEC, CRD)

  • We collect a variety of information when you create a profile, place an order, create a registry, or take advantage of other programs online or in-store. Information we may collect includes your name, address (billing and shipping), zip code, email addresses, telephone number(s), credit card number(s), and date of birth. To manage your preferences regarding the information you provide, go to the Managing Your Preferences section below.

Information We Collect Through Data Collection Technologies (FUL, ADV, OPS, SEC, CRD)

  • We collect information through several channels. For example, we may collect your Personal Information when you visit our websites, use our mobile applications, shop in our stores, or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated. For more details, see Our Use of Information Technologies section below.

Information From Other Sources (FUL, ADV, OPS, SEC, CRD)

  • We may receive your updated shipping information from a third-party provider.
  • We may collect or use the information made available to us through third-party platforms, online databases, and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.
  • We participate in consortiums to share information or match customer data. When shared, this information is de-identified or anonymized.
  • We may receive various types of information, including identification information, contact information, and transactional information from our service providers, vendors, and Family of Businesses entities.

MyClient (Clienteling/Client Book) (FUL, ADV, OPS, SEC, CRD)

  • While in our stores, a Macy's sales associate(s) may ask your permission to enter your information into their client book. This is so that the associate can communicate with you on a one-to-one basis about Macy's products, services, and promotions that may be of interest to you or fulfill orders at your request. Information sales associates collect may include Name, Telephone number(s), Email, your Photograph, Credit card number (so transactions may be made on the client's behalf and at your request), and Address (billing and shipping). Information stored in our client book may be accessed and used by other Macy's personnel. (To express your preferences related to MyClient, go to the Managing Your Preferences section below).

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How we share your information

We may share your information in the following ways:

  • Internally. We may share your information within the Macy's Family of Businesses.
  • On our Platforms. For example, we may display the information you post on our Reviews feature. We may also display the information you choose to share on your gift registry.
  • With Our Service Providers. We may share your information with third parties who facilitate our operations and perform services on our behalf. For example, this may include advertising and marketing vendors or shipping and fulfillment service providers among others
  • With Our Business Partners. For example, this may include third parties that provide products and services related to our business that enhance our offering portfolio to help us serve you better. These may include manufacturers and retailers of Macy's merchandise and product lines.
  • With Third Parties for Marketing Purposes. This may include third parties whose products or services we believe you may be interested in. These third parties may also share your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of internet-based advertising.
  • With Any Successors to All or Part of Our Business. For example, if Macy's merges with, acquires, or is acquired by another business entity. This may include an asset sale, corporate reorganization, or other change of control. Note that if Macy's or any of its subsidiaries is sold to or otherwise acquired by a third party, all Macy's data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy's, Inc. or the affected subsidiary
  • To comply with the Law or to Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We may share information when we are investigating potential fraud. This could include fraud we think has occurred during sweepstakes or promotion. We may also share information if you are the winner of sweepstakes or other contests with anyone who requests a winner's list.

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Our use of Information Technologies

The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:

Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)

  • To learn more about the types of cookies we use and to manage your cookie preferences, please refer to our Cookie Statement

Website Optimization Services (ADV, OPS)

  • Macy's shares data with Google Analytics, and Adobe Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially and are not permitted to share data collected with parties other than Macy's. Credit card or password data is not collected through Google Analytics, or Adobe Analytics. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.
  • To manage your Website Optimization Service Preferences including anonymous browsing and opt-out options, Click Here

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

  • Macy's uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting, and timely based on that user profile.
  • For additional information on interest-based advertising and options for managing preferences, including opt-outs, Click Here

Social Network & New Tech Advertising Programs (ADV)

  • Macy's has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in Macy's through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties). This matching allows us to deliver relevant, interest-based ads on those companies' networks.
  • For information about managing your preferences for these programs, Click Here

Do Not Track (DNT) (ADV, OPS)

  • Macy's does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above.
  • For more information on Do Not Track please visit

Macy's Mobile Applications (FUL, ADV, OPS, SEC)

  • Macy's offers mobile applications that you may download from your phone or smart device's "app store" as well as apps that you can download from your Internet-connected devices (e.g., smart television).
  • Macy's mobile applications, with your permission, may use your device's camera, microphone, or location information to enable features or services. For example, geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming nearby store events. Another example is in-store locations using Bluetooth signals to connect to our Beacons or our In-Store Wi-Fi Services, which can help you while inside our store to find nearby products or receive real-time offers.
  • Macy's Mobile Application Preferences are managed in the Macy's application and through your device's settings.

Beacons (FUL, ADV, OPS, SEC)

  • Beacons are small appliances that we use to enhance and make Macy's in-store experience more interactive. Beacons broadcast a Bluetooth signal that can be received by Bluetooth-enabled devices, such as a mobile phone, when those devices are within proximity of a beacon. Beacons do not collect or pull in personal data; they only push out radio signal pulses to map nearby Bluetooth-enabled devices, much in the same way radar works. In-app permissions, such as permission to access location and accept Push Notifications (sometimes shown as 'PNS' on your devices), must be enabled for a Beacon to interact with your specific Bluetooth-enabled device. Interactions with and notifications delivered to your device may include customer service information, in-store directions, offers, and advertisements from Macy's as well as other non-Macy's applications and advertisers.
  • Beacon Preferences are managed through your device (Bluetooth, Location, and PNS settings).

In-Store Wi-Fi Services (FUL, ADV, OPS, SEC)

Many Macy's locations offer free Wi-Fi services to visitors. Wi-Fi routers capture certain data from devices that interact with the router. Some examples of data automatically collected through our Wi-Fi Service include:

  • Information about your device, including a MAC Address, and telemetry data (such as signal strength and quality) related to your use of our Wi-Fi service.
  • Vendors that analyze Wi-Fi data automatically collected to provide operational insights such as foot traffic volumes, dwell times, and how customers move through our stores.

Unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data is anonymously collected or de-identified


  • Radio Frequency Identification (RFID) tags consist of a small chip and antenna that provide a unique identifier for objects. RFID serves the same purpose as a bar code and must be scanned by a specific type of reader in close proximity to the tag to retrieve tag data. Macy's uses RFID for inventory management (such as locating shoes in the stock room) and logistics support. RFID is not used to track or monitor any items once you leave our stores.

Video Cameras (FUL, OPS, SEC)

  • We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as traffic pattern analysis. Cameras may include technology to capture demographic information, such as age, gender, and dwell time.
  • We will not use cameras to personally identify you, without your consent, except when the identification is for security, anti-theft, or law enforcement purposes.

Voice-Enabled Services (FUL, OPS)

  • We may use voice-enabled services (VES) to provide you greater functionality and easier shopping experiences with services such as voice search for products (i.e. "Show me Style & Company Handbags"). VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated with any individual Macy's account. Voice files will be retained by Macy's and any third-party voice-enabled service providers.
  • Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. VES does not include phone answering machine messages.

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Managing your preferences

This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Access to Accounts, Online Profiles, and Orders

  • If you are a registered user of, you can update your information in My Account
  • If you have questions about your order, you may check your order status online in My Order
  • To learn more about your options for managing your preferences with respect to your Macy's or Bloomingdale's credit card account, please click here
  • If you have any additional questions, please call our Customer Service Department at 877-876-2297
  • If you are an international customer and want to access your information, please click here to send an email to our international customer services teams who will be happy to assist you.

Data Sharing Preferences
If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

  • By phone at 888-529-2254
  • By mail at:
    • Macy's Credit and Customer Services
      ATTN: Privacy Office
      P.O. Box 8215, Mason, OH 45040

If you choose to write to us, please include your name, address, and phone number and state "NO THIRD PARTY SHARING" in your request.

MyClient (Clienteling/Client Book)

Customers who would like to end their one-to-one relationship with a Macy's sales associate can do so through the following methods:

  • Text the associate directly asking to end the client relationship and stop communication with that associate;
  • Calling the associate directly and asking to end the one-to-one relationship;
  • Visiting the associate in the Macy's store and asking to end the one-to-one relationship; or
  • Calling our Customer Service department at 888-529-2254.

Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client book. Your information will still be retained by Macy's and may be used by other sales associates if you begin a new one-to-one relationship.

Email Communications

Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from Macy's at a specific email address, you may:

  • Use the unsubscribe link in the footer of any email sent by
  • Unsubscribe by signing into your account on, clicking on my profile, and indicating your opt-out preference.
  • Or contact us by mail at:
    • Macy's Credit and Customer Services
      ATTN: Privacy Office
      P.O. Box 8215, Mason, OH 45040

It may take up to 10 business days to process your request.

MyCustomer Survey Emails: We may separately send surveys, via email, to our customers in order to collect opinions and feedback about their shopping experiences. To opt out of receiving survey emails from Macy's, you may use the unsubscribe link at the bottom of any survey emails.

Specialized Email Programs: You may have signed up for one of our specialized email programs (e.g. Registry Star Rewards). To opt out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

Direct Mail or Telemarketing

  • Direct Mail or Telemarketing: To opt-out of receiving direct mail or telemarketing calls, you may contact us:
  • By phone at 888-529-2254
  • By mail at Macy's Credit and Customer Services
    ATTN: Privacy Office
    P.O. Box 8215, Mason, OH 45040
  • If you choose to write to us, please include your name, address, and phone number and state one of the following:
    "NO MAIL OFFERS" (if you don't want to receive offers by mail)
    "NO PHONE OFFERS" (if you don't want to receive offers by phone); or
    "NO PHONE OR MAIL OFFERS" (if you don't want to receive either)

Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.

Technology-Enabled Collection & Use Preferences

Mobile Marketing:

  • To opt out of Macy's Marketing Messages (for example, "Macy's Promo Alerts") mobile marketing for a specific mobile number, you may reply "STOP" to 62297 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out. For customers with a Macy's online account, you may also opt out via your profile.
  • To opt out of Macy's Backstage Marketing Messages (for example, "Macy's Backstage Promo Alerts") for a specific mobile number, you may reply "STOP" to 66789 on your mobile phone/wireless device. You will receive a confirmation text that you have been opted out.

Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.


  • Customers who have a one-to-one relationship with a Macy's sales associate and no longer wish to receive SMS messages from that associate may contact the associate directly or text that associate to opt-out of receiving those communications.

Macy's Mobile Applications:

  • You can opt-out from allowing Macy's mobile applications to access your device's camera, microphone, or location information by adjusting the permissions in your mobile device.

Note: To opt out of internet-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

In-Store Wi-Fi Services:

  • If you do not wish to use your Wi-Fi analytic data in a de-identified manner, please turn off your mobile device or refrain from using our Wi-Fi services. For more information, visit:

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Children’s Privacy & Santaland is not intended for children. However, children are welcome at Macy’s Santaland.

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification

Macy’s Corporate Services, LLC is a member of the PRIVO Kids Privacy Assured COPPA safe harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the certification page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online. The PRIVO COPPA safe harbor certification Seal posted on this page indicates Macy’s Corporate Services, LLC has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 888-529-2254 or [email protected] If you have further concerns after you have contacted us, you can contact PRIVO directly at [email protected].

Click here for Privo certification details

Macy’s Santaland Experience

Users, including children, can register for a Santaland account and take a selfie with Santa. Users can also play games and join in activities.

We collect the following information from children who wish to register for a account to seek parent consent:

  • Child’s first name
  • Child’s date of birth
  • Parent email address
  • Choice of Santa
  • Password for password reset
  • Optional email address
  • Username (not publicly displayed)

We collect the child’s last name from a parent when they consent to their child’s use of the service. The child can take a selfie with Santa. The photo is stored and can be viewed by the parent, but it is not shared with other users of the experience. User and children’s account information is retained as long as required to provide the service.

The child’s first name is used to create printable certificates upon completion of the activities

Parents can review the information collected, opt out of communications from Macy’s, and have all personal information deleted at any time, including their child’s photo, by contacting us at: [email protected]

The Santaland experience uses the following service providers in relation to children below the age of consent:

  • Google Analytics to better understand your use of the site and improve it. Data collected is used solely for this purpose and is not shared with any other third parties. For more information on Google’s collection and use practices, please visit the privacy policy:
  • Spinifex to provide our online Santaland experience and the Santa selfie feature. Spinifex collects and stores the selfie on behalf of Macy’s. For more information, please visit Spinfex’s website at and navigate to their privacy section.
  • PRIVO to manage the parent account and consent for the use of the service. PRIVO is a leading privacy solutions expert and an FTC approved COPPA Safe Harbor with an identity and consent management platform. All information collected for verification is stored securely and not used for any other purpose. For more information, please visit PRIVO’s privacy policy: and the Kids Privacy Policy:
  • is used to remove all background information from the images. Images are deleted within hours of upload and not shared with any other service providers.

The Santaland website is hosted on IBM Kubernetes services and all images are stored on IBM Private File Storage. For more information, please visit the privacy policy: All information collected by Macy’s or Macy’s Service Providers is stored securely using industry standard appropriate measures.

Teenagers and adults may also register for the Santaland experience. When they do we collect the following information from them:

  • First and last name
  • Date of birth
  • Email address
  • Username
  • Santa Choice

Users 18 or older can opt in to receive news and promotions from Macy's. All users can opt out at any time and privacy questions can be directed here: [email protected]

Users at or above the age of consent are invited to participate in the Magic Christmas Tree experience which allows users to access Facebook and Instagram. These services may use and share personal information they have collected from you when you created an account with them. Please review their privacy practices for more information.

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Ownership of Customer Data

If Macy's or any of its subsidiaries is sold to or otherwise acquired by a third party, all Macy's data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy's, Inc. or the affected subsidiary sites.

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California Residents

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request please submit an inquiry to the following address: Macy's Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Shine the Light Notice." Please allow 30 days for a response.

If you are a minor under 18 and have a profile on, you may ask us to remove reviews or other content that you posted on the site by writing to [email protected]. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of the content that you posted.

California Consumer Privacy Act (CCPA) of 2018. Effective January 1, 2020, if you reside in California then you have the following rights:
1. You have the right to opt-out of Macy's sale of your Personal Information.
2. You have the right to request the deletion of your Personal Information.
3. You have the right to request us to disclose to you the following, no more than twice in a 12-month period:

  • Categories of Personal Information we collected about you during the preceding 12 months.
  • Categories of sources from which we collected the Personal Information during the preceding 12 months.
  • Business or commercial purpose(s) for collecting or selling your Personal Information during the preceding 12 months.
  • Categories of third parties with whom we share the Personal Information during the preceding 12 months.
  • Specific pieces of Personal Information we collected about you during the preceding 12 months.
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold during the preceding 12 months.
  • Categories of Personal Information we disclosed about you for a business purpose during the preceding 12 months.

We will not discriminate against you because you exercised your rights under this section of our Notice.

For purposes of exercising your rights above, please note the following regarding how we collect and use your Personal Information as described in this Notice:

  • We collect the following categories of personal information: Identifiers; payment information; commercial information; internet or other electronic network activity information; geolocation data; audio, electronic, or visual information.
  • We disclose the following categories of personal information for a business purpose: Identifiers; payment information; commercial information; device information; demographic information and driver's license number.
  • We sell the following categories of personal information: Identifiers; payment information; event information; demographic information; device information; location information; commercial information; internet or other network activity information.

Households. Macy's does not hold personal information at the household level as defined by the CCPA. If you would like to submit a request for multiple people in the same household, please submit an individual request for each person.

Authorized Agents. If you are registered as an Authorized Agent by the California Secretary of State and would like to enter a request on behalf of a California resident, please submit the request via the Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the consumer authorizing you to submit a request on their behalf. You will also be required to upload proof that you are an Authorized Agent registered with the California Secretary of State. We reserve the right to require consumers to confirm their request and/or identity.

Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they don't have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience. Repeat customers generally spend more than customers who only shop once or twice a year.

The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

2021 Metrics

Request TypeReceivedRejectedCompletedAvg # of Days to Respond
Opt Out283125925721.04

Do Not Sell My Personal Information Requests

You may submit your request through the following methods:

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, phone number, and possibly information about your shopping history with us. We will use the information provided to match the identifying information we have to verify your identity before processing the request.

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Safeguarding information and have put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please review our Security Tips. The National Cybersecurity Alliance also provides comprehensive information to stay safe online.

Additionally, sometimes bad actors attempt to use our brand to create fake web pages, send fake texts or emails, and conduct other illegal activities to commit fraud or attempt to breach consumers' security. We actively monitor for these illegal scams and shams. We provide FAQs and Consumer Protection Alerts in our Customer Protection Center (CPC) as we learn of these activities. If you receive anything with the Macy's brand that seems suspicious, you can check to see if there is an alert on the CPC or call our Customer Service Department.

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Additional Disclosures

Information About Children Under 13

  • The Children's Online Privacy Protection Act imposes requirements on Web sites that collect personal information about children under 13 years old (for example - name, address, email address, social security number, etc.). Our current policy is not to collect any personal information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.
  • If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children's Online Privacy Protection Act, which includes providing notice and choice to each child's parent or guardian before collecting any personal information.

Opt-In Consent for Minors

  • Macy's services are offered to customers who are of the age of 16 years and above. No programs, services, or offerings are intended for children under the age of 16. Also, credit products are not available for the customer below the age of 18 years.

International Customer Privacy

  • To fill international orders, partners with Borderfree, Inc. (formerly FiftyOne). Borderfree will carefully process your personal information with at least the same level of privacy protection consistent with the former U.S. - EU Safe Harbor Privacy Principles and the U.S. Swiss Safe Harbor Privacy Principles established by the U.S. Department of Commerce. Borderfree also agrees not to sell, transfer, or otherwise use your information other than for processing international shipments.
  • When you indicate you are shipping internationally, you will be redirected to a checkout page hosted by Borderfree. On the checkout page, you will be required to submit personal information to Borderfree to complete your order. Once you place your order, you will be prompted to confirm whether you would like to receive future marketing communication from
  • Borderfree will notify of the approval of your order, and will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering a product, you will be presented with Borderfree's terms and conditions. You must agree to them to receive the product(s) you ordered.
  • Once you agree that Borderfree may share your personal information with, that data is protected by this Notice of Privacy Practices, and you consent to the transfer and storage of that information on our servers located in the United States.
  • Our practices are consistent with both the EU and Swiss Safe Harbor Privacy Principles. is committed to resolving any customer concerns regarding their privacy. If a customer feels that their privacy may have been violated, based on the Safe Harbor Principles, will attempt to directly resolve the complaint. Any complaints that are still unresolved after these direct efforts will be settled by arbitration administered by JAMS in accordance with its applicable commercial rules.

1920 Main Street
Suite 300
Irvine, CA 92614
Phone: 949-224-1810
Email: [email protected]

Customers shipping internationally who wish to contact to:

  • Inquire about or update their personal information;
  • Make a complaint about the collection or use of their personal information;
  • Comment on or ask questions regarding this Notice;

Please email us at [email protected]

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Macy's statement on cookies

This Cookie Statement is effective as of December 2019.
This Statement applies to websites and mobile-enabled web (collectively "online services") owned and operated by Macy's, a Macy's Inc. company. By continuing to use our online services you agree to the use of our cookies.
We use cookies, web beacons, pixels, and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, and display content. This Statement describes the information we collect through cookies and other tracking technologies. Approved third parties may also place cookies on your web or mobile browser when you use our online services. You may find additional information regarding our use of your Personal Information in our Notice of Privacy Practice.

What Are Cookies?

  • A cookie is a small piece of computer code sent by a website and stored on your computer's hard disk. A pixel tag (also known as a tracking pixel, web beacon, or clear GIF) is an embedded image on a website that may register a user's website activity. A Flash Cookie (also known as a Local Shared Object) is a data file stored on your computer by the websites that you visit (Click Here for more details). Flash Cookies provide similar functionality as Cookies, but are based on different technology, provide richer data collections, and are persistent; they do not go away when you exit your browser and generally cannot be deleted through your browser option tools.
  • Our online services use two types of cookies: session cookies and persistent cookies. Session cookies only exist while your browser is open. We use session cookies for website functionality, such as managing items added to your shopping cart. Persistent cookies are not removed when you exit your web browser. We use persistent cookies to enable an easier log-in process, provide you with a more personalized shopping experience, and help you navigate our website more efficiently. We also use persistent cookies to show you the items you have previously browsed. We may use flash cookies on our online services to enable or control flash-based content.

How & Why We Use Cookies

  • We use cookies to improve our services and provide you with the best possible experience. We may use cookies in order to identify you; provide relevant, interest-based advertising; remember your preferences; secure your access; know when content has been shown to you; provide aggregated auditing, research, and reporting for advertisers; understand and improve our online services; and detect and defend against fraud and other risks. When we send you an email, we may use cookies to understand if you have accessed the information provided in the email. We may combine information collected through the cookies with your Personal Information in order to provide you a personalized experience including advertising about products and services you may find of interest. The information we collect from cookies also may allow us to identify you across devices, such as smartphones, tablets, computers, or related browsers.
  • We may allow certain approved third parties to place their cookies on our websites or within our advertisements. Your web browser may request advertisements directly from third-party advertising network servers that do not have a business relationship with us. These advertisements may place cookies that can view, edit, or set third-party cookies, just as if you had requested a web page from the third-party site. We are not responsible for the practices, including the use of cookies, employed by third-party websites, mobile-enabled web or online services linked to or from Macy's, or for the content contained therein.
  • Third-party websites, mobile-enabled web, and online services accessible on the Internet are outside the control or limits of this Cookie Policy.

How To Manage Your Cookie Preferences

To optimize your online experience, we use different types of cookies. We categorize these cookies into the following types:

  • Marketing cookies
  • Operational cookies
  • Essential cookies
  • Third-party cookies

Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s).

To manage the Flash Cookie settings and preferences for your computer, mobile phone, or wireless device, please Click Here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash cookies from your browser, depending on the version of your browser.

Note: If you block cookies from or you will not be able to make purchases on our website.

Website Optimization Services

  • If you would like to opt-out of Google Analytics on a per browser basis, please Click Here to download the Google Analytics opt-out browser add-on. For more information on Google Analytics, Click Here.
  • If you would like to opt out of Adobe Analytics on a per browser basis, please Click Here. For more information on Adobe Analytics, Click Here.
  • Interest-Based Advertising: If you would like to opt-out of interest-based advertising, please Click Here. Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Macy's; however, these ads may not be as relevant to you.

Note: To opt out of interest-based advertising in mobile applications, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

Social Network & New Tech Advertising

You can manage your preferences for many of these advertising programs through the links provided below:

Note: If you block cookies from, you will not be able to make purchases on our websites.

We will store your cookie preferences until you clear your browsing cache. You can change your preferences at any time. Remember that disabling some types of cookies may impact your experience on our website and other online services that we are offering.