If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes during the preceding calendar year. To make a request please submit an inquiry to the following address: Macy’s Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Shine the Light Notice." Please allow 30 days for a response.
If you are a minor under 18 and have a profile on macys.com, you may ask us to remove reviews or other content that you posted on the site by writing to [email protected]. We will begin to process your request within 30 days. Please note that processing your request does not ensure the complete or comprehensive removal of the content that you posted.
You have the right to request information about how Macy’s collects, processes, and shares your Personal Information. There may be situations where Macy’s cannot grant a request, for example, to complete a transaction to you or comply with the law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.
| Customer Right | Detailed Description |
|---|---|
Right to Deletion | You may request deletion of applicable Personal Information Macy’s has collected about you.
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Right to Correct Inaccurate Personal Information | You have the right to correct inaccurate personal information collected by Macy’s.
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Right to Know/Access What Personal Information is Collected | You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:
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Right to Know What Personal Information is Sold or Shared | You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:
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Right to Opt Out of Sale or Sharing | You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you, including Interest Based/Targeted Advertising and Retargeting. While Macy’s does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation. |
Right to Opt Out of Automated Decision Making | You have the right to opt out of automated decision making, including profiling, against any information Macy’s has collected about you. |
Right to Limit Use and Disclosure of Sensitive Personal Information | You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Macy’s uses that information for any purpose other than the designated purpose defined in the legislation. |
Right to No Retaliation | Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights. |
To exercise your customer rights, you may submit your request through the following methods:
Authorized Agents. If you would like to enter a request on behalf of a California resident, please submit the request via Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the customer authorizing you to submit a request on their behalf. We reserve the right to require customers to confirm their requests and/or identity.
You may submit your request through the following methods:
You can also change your online tracking preferences by using the Cookie Preferences link located at the bottom of the macys.com homepage and updating your Privacy Settings in your Macy's mobile apps.
Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, and phone number. We will use the information provided to match the identifying information we have to verify your identity before processing the request.
For more information on the categories of Personal Information we have sold, shared, or disclosed, the business purpose for disclosing this information, and the categories of third parties that have received this information, please refer to the “Who We Share Your Information With” section of this Privacy Notice
Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they do not have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience.
The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.
The benefits of the Star Rewards program are described here. The terms and conditions are available here.
We will not discriminate against you for exercising your rights under California Consumer Privacy Act CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.
We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt-out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.
2023 California Metrics
| Request Type | Received | Rejected or Unverified | Completed | Avg # of Days to Respond |
|---|---|---|---|---|
Deletion | 637 | 241 | 396 | 32.03 |
Correct Inaccurate Personal Information | 38 | 9 | 29 | 1.24 |
Access Personal Information Collected | 45 | 12 | 33 | 36.42 |
Opt Out of Automated Decision Making | 60 | 24 | 36 | 1.31 |
Access Categories of Personal Information Collected | 5 | 3 | 2 | 1 |
Do Not Sell or Share | 11333 | 5516 | 5817 | 1.32 |
Personal Information |
Click here to view the complete Notice of Privacy Practices.