Product and Service Fulfillment
(Fulfillment)

Fulfill, manage, and communicate with you about transactions.

Establish and service your profile on our websites or mobile apps.

Provide customer service and alert you to product or shipping information.

Provide personal services such as MyClient (clienteling) or Gift Registry.

Manage loyalty programs (e.g., Macy’s Star Rewards), subscription services, including order management, billing and reordering products, and communicating about your subscription.

Marketing, Promotions and Advertising

(Advertising)

Deliver information about products, services, and promotions.

Provide interactive features on websites and mobile apps.

Identify product and shopping preferences using information we collect from you and about you.

Administer contests, sweepstakes, promotions, surveys, and focus groups.

Internal Operations (Operations)

Improve the effectiveness of our websites, stores, mobile apps, merchandise assortment, and customer service.

Conduct business analysis, such as analytics, projections, and identifying areas for operational improvement.

Fraud Prevention, Security and Compliance (Security)

Protect our assets and prevent fraudulent transactions.

Validate credentials and authenticate customers when logging into your online profile, mobile apps, or transacting in-store.

Protect the security and integrity of our services and our data.

Assist law enforcement and respond to legal/regulatory inquiries.

Credit Card and Banking (Credit)

Process your payments and address your order inquiries and requests.

Offer you additional products or services that may be of interest

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,

Fulfillment

Advertising

Operations

Security

Credit

Sensitive Personal Information

Driver’s license number, account log-in, password, debit/credit card number, geolocation, ethnic origin

Sensitive Personal Information below is denoted with an asterisk (*). We may sell your sensitive personal information.

Information you provide

Placing an order, taking advantage of other programs online or in-store (i.e., MyClient/Clienteling).

X

X

X

X

X

Identifiers

real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number*

Information You Provide

Creating a profile, placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store (i.e., MyClient/Clienteling), or contacting us through the "Live Chat" feature on our website.

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated.

Information From Other Sources
We may provide and receive information about you, with or from our service providers and vendors.

X

X

X

X

X

Commercial Information

products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Information You Provide
Placing an order, creating a registry, signing up for events, or taking advantage of other programs online or in-store.

Information From Other Sources
We may provide and receive information inferred or derived about you, with or from our service providers and vendors.

X

X

X

X

.

Biometric Information*

voice recordings, facial recognition. We may sell your biometric personal information.

Information You Provide Calling, chatting, emailing, or otherwise contacting our customer service team.

Information We Collect Through Data Collection Technologies
Fraud and security activities when visiting our stores or placing online orders.

X

X

X

X

X

Internet or Other Electronic Network Activity Information

browsing history, search history, information regarding a customer’s interaction with an Internet website application, or advertisement

Information We Collect Through Data Collection Technologies
When you visit our websites, use our mobile apps, shop in our stores, or interact with our wireless services or other technologies, tagging Macy’s on your social platforms, or interacting with our social platforms. This information is either automatically collected or customer-initiated.

X

X

X

X

.

Geolocation

Information We Collect Through Data Collection Technologies

When shopping on our website we collect geolocation data such as IP address.

X

X

X

X

.

Precise Geolocation*

Information We Collect Through Data Collection Technologies

We collect location data when your device is set to provide location information or when you have notified the store that you have arrived to pick up your curbside order.

X

.

X

.

.

Automatic License Plate Reader (ALPR) Data

ALPR is a system that collects vehicles’ license plate numbers and compares it to license plate data provided by Macy’s loss prevention and asset protection teams for security purposes. We also separately combine data from the ALPR with Personal Information in Macy’s internal security databases.

Information From Other Sources

We collect vehicles' license plate numbers from cameras installed in our parking lots and surrounding areas. We share a vehicle license plate number with the ALPR if we suspect that the vehicle has been involved in theft or other similar activities.

X

First-person safety cameras

Macy's Asset Protection team may utilize first-person safety cameras to capture both video and audio during customer security interactions

Information From Other Sources

First-person safety cameras capture both video and audio. Footage, if disclosed, outside of Macy's premises would only be in response to requests from law enforcement agencies or as mandated by applicable laws.

X

Internally with any Macy’s Brand, Website, Mobile App, and Info You Post on our Social Media

Identifiers, Commercial Information, and Information you post, such as information you post in our reviews feature or share on your gift registry

Offer products and services that may be of interest or to fulfill our obligations to you

N/A

N/A

Our Service Providers

Identifiers, Commercial, Biometric Information, Internet or Other Electronic Network Activity, Sensitive Personal Information, or any information you post with third parties who facilitate operations and perform services on our behalf

Provide services to Macy’s so we can provide products and services to you

Y

N

Our Business Partners

Identifiers, Commercial Information, Internet or Other Electronic Network Activity, Sensitive Personal Information

Provide products and services that enhance our offering portfolio to help us serve you better

Y

N

Third Parties and/or Data Brokers for Marketing Purposes

Identifiers, Commercial, Internet or Other Electronic Network Activity Information, or Sensitive Personal Information

For marketing purposes, including third parties whose products or services we believe you may be interested in. For third parties’ own marketing purposes. These third parties may also share your information with others and may include delivery of Interest-based/targeted advertising.

Y

Y

Any Successors to All or Part of Our Business

All Categories of Personal Information you have entrusted to Macy’s

If Macy's merges with, acquires or is acquired by another business entity your Personal Information may be shared with the new company. This may include an asset sale, corporate reorganization, or other change of control.

N/A

N/A

Any Compliance or Legislative Organization, as Required

All Categories of Personal Information you have entrusted to Macy’s

When responding to a court order or subpoena, if a government agency or investigatory body requests information, or when we are investigating potential fraud.

We may also share information if you are the winner of sweepstakes or other contests.

Y

Y

.

.

Fulfillment

Advertising

Operations

Security

Credit

Cookies, Pixels, Tags, and SDKs

We use these technologies to improve our services and provide you with the best possible experience including to:

• identify you,
• provide relevant, interest-based/targeted advertising,
• remember your preferences,
• secure your access,
• know when content has been shown to you,
• provide aggregated auditing, research, and reporting for advertisers,
• understand and improve our online services,
• identify you across devices, such as smartphones, tablets, computers, or related browsers, and
• detect and defend against fraud and other risks.

X

X

X

X

.

Global Privacy Control (GPC)

Macy’s uses a third party privacy tool to recognize if you are broadcasting the global privacy control (GPC) signal. Please note that your use of our websites may still be tracked by Macy’s and/or our service providers, however, the GPC signal does opt out your information from being shared with third parties.

For more information on Global Privacy Control, please visit https://globalprivacycontrol.org/

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X

X

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Website Optimization Services

Macy’s shares data with Google Analytics and Adobe Analytics to understand and optimize website performance and enhance website usability for our customers. These services are required to maintain data securely and are not permitted to share data collected with parties other than Macy’s. Google Analytics may associate and group session visits to our websites from various browsers and devices.

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X

X

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Asset Protection Security Body Cameras

We may use first-person safety cameras worn by our Asset Protection team to capture both video and audio customer security interactions

X

.

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Fulfillment

Advertising

Operations

Security

Credit

Interest-Based/Targeted or Online Behavioral Advertising (OBA)

Macy's uses third-party advertising companies to serve interest-based/targeted advertisements. These companies compile information from various online sources (including mobile-enabled browsers and apps) to match user profiles with ads we believe will be relevant, interesting, and timely

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X

X

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Social Networks and Tech Advertising Programs

Macy's has relationships with several social networks and tech companies. These companies have specific interest-based/targeted ads programs that match customers that have shown interest in Macy's through our websites or other services with their individual profiles (such as on Facebook) and platforms (such as Facebook and Google). This matching allows us to deliver relevant, interest-based ads on those companies' networks

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X

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Macy's Mobile Apps

Macy's offers mobile apps that you may download from your phone or smart device's "app store" as well as apps that you can download from your Internet-connected devices (e.g., smart television).

Macy's mobile apps, with your permission, may use your device's camera, microphone, or location information to enable features or services. For example, geolocation (e.g., GPS) can help you find a nearby store or learn about upcoming nearby store events.

X

X

X

X

.

In-Store Wi-Fi Services

Macy's locations may offer free Wi-Fi services to customers. Examples of data automatically collected through our Wi-Fi service include information about your device, including a MAC Address, random IP address, and telemetry data (such as signal strength and qualify) related to your use of Wi-Fi service. This data is anonymized and used to provide operational insights such as foot traffic volumes and dwell times.

Wi-Fi data is anonymously collected or de-identified unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s).

X

X

X

X

.

Radio Frequency Identification (RFID)

Radio Frequency Identification (RFID) tags consist of a small chip and antenna that provide a unique identifier for products. RFID s must be scanned by a specific type of reader near the tag to retrieve tag data. RFID is not used to track or monitor any items once you leave our stores.

X

.

X

X

.

Video Cameras

We use cameras in our stores for security purposes, loss prevention, and asset protection. We also use cameras in our stores for operational purposes, such as traffic pattern analysis. Cameras may include technology to capture age range, gender, and dwell time.

We will not use cameras to personally identify you, without your consent, except when the identification is for security, anti-theft, or law enforcement purposes

X

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X

X

.

Voice-Enabled Services

We may use voice-enabled services (‘VES’) to provide you greater functionality and easier shopping experiences with services such as voice search for products (i.e., "Show me Style & Company Handbags"). VES will only be used to facilitate specific requests. Voice files are not used to personally identify an individual and will not be associated with any individual Macy's account. Voice files will be retained by Macy's and any third-party voice-enabled service providers.

Voice-enabled services are opt-in by use. If you do not wish to opt-in to VES, do not use those features. VES does not include phone answering machine messages.

X

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X

.,

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Update Accounts and Online Profiles

If you are a registered user of macys.com, you can update your information in My Account.

To learn more about your options for managing your preferences with respect to your Macy's credit card account, please click here.

Call Customer Service at 877-876-2297

MyClient (Clienteling App)

Customers who would like to end their relationship with a Macy's sales associate can do so through the following methods:

• Calling or text the associate directly asking to end the client relationship and stop communication with that associate,
• Visiting the associate in the Macy's store and asking to end the one-to-one relationship, or
• Call Customer Service at 888-529-2254

Note: Ending the one-to-one relationship with the sales associate will remove your information from that associate's client portfolio. Macy’s will retain your Personal Information and it may be used by other sales associates if you begin a new one-to-one relationship.

Opt Out of Mobile Marketing Campaigns

To opt-out of Macy's Marketing Messages (for example, "Macy's Promo Alerts") for a specific mobile number, reply "STOP" to 62297 on your mobile phone/wireless device. You will receive a confirmation text that you have opted out. For customers with a Macy's online account, you may also opt out by signing into My Account on macys.com, clicking on my profile, and indicating your opt-out preference.

To opt-out of Macy's Backstage Marketing Messages (for example, "Macy's Backstage Promo Alerts") for a specific mobile number, reply "STOP" to 66789 on your mobile phone/wireless device. You will receive a confirmation text that you have opted out.

Note on Opting-Out of Mobile Marketing: If you opt-out of mobile marketing using any means other than replying "STOP", please allow 3-5 business days after contacting us to process your request. We do not share your mobile number with any third parties for marketing purposes.

Unsubscribe from Direct Mail Communications

Call Customer Service at 877-876-2297

Unsubscribe from Specific Email Communications

To update your preferences or categories of promotional or marketing emails you receive from Macy's at a specific email address, you may:

• Use the unsubscribe link in the footer of any email sent by macys.com.
• Unsubscribe by signing into My Account on macys.com, clicking on my profile, and indicating your opt-out preference.

It may take up to 10 business days to process your request.

Operational emails (e.g., shipping confirmation or product recall information) do not provide an opt-out option.

Technology-Enabled Collection and Use Preferences

Macy's Mobile Apps

• You can opt-out of allowing Macy's mobile apps access to your device's camera, microphone, or location information by adjusting the permissions in your mobile device.
  
  In-Store Wi-Fi Services
• If you do not wish for us to use your Wi-Fi analytic data in a de-identified manner, please turn off your mobile device or refrain from using our Wi-Fi services. For more information, visit https://smart-places.org.
  

Cookies and Pixel Tags

• Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies please use the help function in your web browser to restrict cookies from our websites.

Website Optimization Services

• If you would like to opt out of Google Analytics on a per-browser basis, please Click Here to download the Google Analytics opt-out browser add-on.
• For more information on Google Analytics, Click Here.
• If you would like to opt-out of Adobe Analytics on a per-browser basis, please Click Here.
• For more information on Adobe Analytics, Click Here.
  

Interest-Based/Targeted or Online Behavioral Advertising (OBA)

• If you would like to opt-out of interest-based/targeted advertising, please Click Here. Please note that you will be opted out of all interest-based/targeted advertising from all companies participating in the Digital Advertising Alliance’s “WebChoices” and/or “AppChoices” customer choice tools for that specific browser on that specific device. If you opt-out, you may continue to see or receive online advertising from Macy's; however, these ads may not be as relevant to you.

Note: To opt-out of interest-based/targeted advertising in mobile apps, you can turn off mobile device ad tracking or reset the advertising identifier in your device settings.

Social Networks and Tech Advertising Programs

You can manage your preferences for many of these advertising programs through the links provided below:

• Facebook
• Google
• Twitter
• Yahoo!
• Pinterest
• WhatsApp
• Slack

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected about you.

Upon verification of your request, Macy’s will notify third parties to whom Macy’s has shared your Personal Information to delete your information as well.

Right to Correct Inaccurate Personal Information

You have the right to correct inaccurate Personal Information collected by Macy’s.

If you are a registered user of macys.com, you can correct your information in the My Profile section of My Account.

Alternatively, use one of the contact methods outlined above

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:

• Categories of Personal Information we collected about you
• Categories of sources from which we collected the Personal Information
• Business or commercial purpose(s) for collecting your Personal Information
• Specific pieces of Personal Information we collected
• The categories of third parties to whom the business discloses Personal Information

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:

• Business or commercial purpose(s) for selling your Personal Information
• Categories of third parties with whom we share the Personal Information
• Categories of Personal Information we have sold and categories of third parties to whom the information was sold
• Categories of Personal Information we disclosed about you for a business purpose
• Please refer to the Who We Share Your Information With

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you, including Interest Based/Targeted Advertising and Retargeting. While Macy’s does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation.

Right to Opt Out of Automated Decision Making

You have the right to opt out of automated decision making, including profiling, against any information Macy’s has collected about you.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to opt out of the disclosure of Sensitive Personal Information to a third party if Macy’s uses that information for any purpose other than the designated purpose defined in the legislation.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.

Deletion

637

241

396

32.03

Correct Inaccurate Personal Information

38

9

29

1.24

Access Personal Information Collected

45

12

33

36.42

Opt Out of Automated Decision Making

60

24

36

1.31

Access Categories of Personal Information Collected

5

3

2

1

Do Not Sell or Share

11333

5516

5817

1.32

Personal Information

Right to Deletion

You may request deletion of applicable Personal Information Macy’s has collected about you.

Upon verification of your request, Macy’s will notify third parties to whom Macy’s has shared your personal information to delete your information as well.

Right to Withdraw Consent (CO/CT/OR/MT Residents Only)

You have the right to withdraw the consent to processing of your Personal Information. If you wish to do so, you may submit a “Right to Withdraw Consent” request. Upon verification of your request, Macy’s will send you an email with instructions to complete.

Right to Correct Inaccurate Personal Information

(CO/CT/VA/OR/TX/MT Residents Only)

You have the right to correct inaccurate Personal Information collected by Macy’s.

If you are a registered user of macys.com, you can correct your information in My Account

Right to Know / Access What Personal Information is Collected

You have the right to know Personal Information Macy’s has collected about you during the previous 12 months, including:

• Categories of Personal Information we collected about you
• Categories of sources from which we collected the Personal Information
• Business or commercial purpose(s) for collecting your Personal Information
• Specific pieces of Personal Information we collected

Right to Know What Personal Information is Sold or Shared

You have the right to know Personal Information Macy’s has sold or shared about you during the previous 12 months, including:

• Business or commercial purpose(s) for selling your Personal Information
• Categories of third parties with whom we share the Personal Information
• Categories of Personal Information we disclosed about you for a business purpose Who We Share Your Information With

Categories of Personal Information we disclosed about you for a business purpose

Right to Opt Out of Sale or Sharing

You have the right to opt out of the sale or sharing of any Personal Information Macy’s has collected about you, including Interest Based/Targeted Advertising and Retargeting. While Macy’s does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation.

Right to Opt Out of Automated Decision-Making (CO/CT/VA/OR/TX/MT Residents Only)

You have the right to opt out of automated decision making, including profiling, against any information Macy’s has collected about you.

Right to Appeal (CO/CT/VA/OR/TX/MT Residents Only)

You have the right to appeal should Macy’s be unable to take action on your privacy rights request. If your Privacy request is rejected, you will receive an email with a link that will direct you to our Appeal intake form.

Right to Request a List of Third Parties With Whom My Data May Have Been Disclosed (OR)

You have the right to request Macy’s provide a list of specific third parties, other than natural persons, to which your personal information has been disclosed.

Right to No Retaliation

Macy’s will never discriminate nor retaliate against you if you choose to exercise any of these privacy rights.