Updated October 2024This Notice applies to Personal Information collected, processed, or stored by Macy&#x27;s, macys.com, Macy’s Backstage, and Market by Macy’s. Personal Information may be shared between or processed by any of these brands. View the complete <a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices">Notice of Privacy Practices</a>.To view your separate Citibank, N.A. Privacy Statement for your Macy&#x27;s credit card or to learn more about our credit services, please <a href="https://online.citi.com/US/JRS/portal/template.do?ID=Privacy">Click Here</a>.

We may use the information we collect for the following primary reasons:<ul><li data-block-key="bsnik">Product &amp; Service Fulfillment</li><li data-block-key="a3i3h">Marketing, Promotions &amp; Advertising</li><li data-block-key="x5xxo">Internal Operations</li><li data-block-key="eaqqd">Fraud Prevention, Security &amp; Compliance</li><li data-block-key="splju">Credit Card &amp; Banking</li></ul>We may combine information collected from different sources. <a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices#why-we-collect-and-use-information">Learn More</a> about some of the ways we use information.

Why we collect and use information

As a matter of policy, we do not disclose details regarding our security measures as this could be useful information for criminals and other bad actors.  For more information on how you can securely shop with us, please review our <a href="https://customerservice-macys.com/articles/security-tips">Security Tips</a> or visit the <a href="https://customerservice-macys.com/articles/consumer-protection-alert">Customer Protection Center</a>.

Safeguarding information

Information We CollectWe collect various categories of Personal Information such as identifiers, payment information, commercial information, demographic information, device information, and internet and other network activity information. We also may collect biometric information, sensitive personal information and geolocation including precise geolocation information.<a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices-2#collect.info">Learn More</a> about the types of information we may collect and share.How We CollectWe collect information from a variety of sources, including information provided by you, transaction information, technology-enabled collections, and information we collect about you from third-party sources. <a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices-2#collect.info">Learn More</a> about how we collect your Personal Information.

Categories of Information We Collect and How We Collect It

We may share your Personal Information with our Affiliates, Service providers, Business partners, Third parties and/or Data Brokers for Marketing Purposes and any Compliance or Legislative Organization as required. <a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices#how-we-share-your-information">Learn More</a> about how we share your Personal Information.

Who We Share Your Information With

Macy’s uses cookies, pixels, software development kits (SDKs) and other tracking technologies to deliver, monitor, and improve our websites, mobile-enabled web, mobile apps and display content. Approved third parties may also place cookies on your web or mobile browser when you use our online services.Macy’s uses a third-party privacy tool to recognize if you are broadcasting the global privacy control (GPC) signal.

Our Use of Information Technologies

<a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices#managing-your-preferences">Learn More</a> about Managing your preferences

Managing your preferences

The California Consumer Privacy Act of 2018 as amended (CCPA) provides California residents with specific rights regarding their Personal Information.You have the right to request access to your Personal Information that Macy&#x27;s collects, uses, sells, shares or discloses to third parties,<ul><li data-block-key="4u5bj">You have the right to request the deletion of your Personal Information that Macy&#x27;s collects about you. and,</li><li data-block-key="4hoee">You have the right to limit use and disclosure of sensitive personal information to a third party if Macy’s uses that information for any purpose other than the designated purpose agreed to.</li><li data-block-key="edp7f">You have the right to correct inaccurate personal information that Macy’s has collected about you.</li><li data-block-key="1udp">You have the right to opt-out of the selling or sharing of your Personal Information to third parties.</li><li data-block-key="edhj8">You have the right to opt-out of automated decision making including profiling against any information Macy’s has collected about you.</li></ul><a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices#california-residents">Learn More</a> about your rights and how to exercise them.

California Residents

This section describes rights residence in Colorado, Connecticut, Nevada, Utah, and Virginia, Oregon, Texas and Montana residents have regarding the management of their Personal Information. There may be situations where Macy’s cannot grant a request, for example to complete a transaction to you or comply with law. These options do not apply to publicly available information from government records nor to deidentified or aggregated information.<ul><li data-block-key="1l99k">You have the right to request access to your Personal Information that Macy&#x27;s collects, uses, sells, shares or discloses to third parties,</li><li data-block-key="d78bf">You have the right to request the deletion of your Personal Information that Macy&#x27;s collects about you.</li><li data-block-key="4j3h7">You have the right to limit use and disclosure of sensitive personal information to a third party if Macy’s uses that information for any purpose other that the designated purpose agreed to.</li><li data-block-key="2gsjh">You have the right to correct inaccurate personal information that Macy’s has collected about you. (CO/CT/VA Residents only)</li><li data-block-key="33hh0">You have the right to opt-out of the selling or sharing of your Personal Information to third parties.</li><li data-block-key="8nkhf">You have the right to opt-out of automated decision making including profiling against any information Macy’s has collected about you(CO/CT/VA Residents Only )</li><li data-block-key="9o1ql">You have the right to appeal should Macy’s be unable to take action on your Privacy Request. (CO/CT/VA Residents only)</li></ul><a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices-2#managing-customer-privacy-(nvva)">Learn More</a> about Managing Customer Privacy for CO/CT/NV/VA Residents

Managing Customer Privacy (CO/CT/NV/UT/VA/OR/TX/MT)

The Children&#x27;s Online Privacy Protection Act imposes requirements on websites that collect Personal Information about children under 13 years old (for example - name, address, email address etc.). Our current policy is not to collect any Personal Information on any person under 13 years old online. For this reason, our sweepstakes and other promotions conducted online are restricted to entrants who are at least 13 years old.If this policy changes, we will revise this portion of our Notice of Privacy Practices and will comply with the requirements of the Children&#x27;s Online Privacy Protection Act, which includes providing notice and choice to each child&#x27;s parent or guardian before collecting any Personal Information.

Additional Disclosures

<a href="https://customerservice-macys.com/articles/macys-and-macyscom-notice-of-privacy-practices#international-customer-privacy">Learn More</a> about the types of information regarding our International Customer Privacy Policy

International Customer Privacy

If Macy&#x27;s or any of its subsidiaries is sold to or otherwise acquired by a third party, all Macy&#x27;s data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs, or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of Macy&#x27;s, Inc., or the affected subsidiary sites.