Help Center
RECENTLY VIEWED ARTICLES

Highlights of Macy’s, Inc. Notice of Privacy Practices

Updated December 2019.


This statement applies to 'Personal Information' collected, processed or stored by Macy's, a Macy's Inc. company. Personal  information may be shared between or processed for retailing purposes by any Macy's Inc. entity, operating under the brand names Macy's or Bloomingdale's. (hereinafter 'Families of Business'). This Notice describes the extent of collection and usage for these Macy's, Inc. 'Family of Business' and services; however, not all entities participate in all uses and collection described in this document. View the complete Notice of Privacy Practices .




Why we collect and use information

We may use the information we collect for the following primary reasons:


(1) Product & Service Fulfillment
(2) Marketing, Promotions & Advertising
(3) Internal Operations
(4) Fraud Prevention, Security & Compliance
(5) Credit Card & Banking


We may combine information collected from different sources. Learn More about some of the ways we use information.





Types of information we collect

We collect various categories of Personal Information such as: identifiers, payment information, commercial information, demographic information, device information and Internet and other network activity information.


Learn More about the types of information we may collect and share.





How we collect your information

We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled collections and information we collect about you from third party sources.


Learn More about how we collect your Personal Information.





How we share your information

We may share your Personal Information with our affiliates, service-providers, business partners and third-parties.


Learn More about how we share your Personal Information.





Managing your preferences




Data sharing preferences

  • Write to us by mail at:

Macy’s Credit and Customer Service
ATTN: Privacy Office
P.O. Box 8215, Mason, OH 45040


MyClient (clienteling/client book)

  • Text the associate directly asking to end the client relationship and stop communication with that associate
  • Call the associate directly and ask to end the one-to-one relationship
  • Visit the associate in the Macy's store and ask to end the one-to-one relationship
  • Call us at 1-888-529-2254

Email communications

  • Use the unsubscribe link in the footer of any email sent by Macy's to opt-out of receiving promotional or marketing emails, MyCustomer Survey emails or from specialized email programs
  • Sign into your account, select Preferences to opt-in or opt-out of communications
  • Write to us by mail at:

Macy’s Credit and Customer Service
ATTN: Privacy Office
P.O. Box 8215, Mason, OH 45040

Direct Mail or telemarketing

  • Write to us by mail at:

Macy’s Credit and Customer Service
ATTN: Privacy Office
P.O. Box 8215, Mason, OH 45040


Cookies and flash cookies

  • Refer to the help instructions for your browser to disable cookies from macys.com
  • Learn more about managing flash cookie settings
Note: If you block cookies from macys.com you will not be able to make purchases on our website. Click here to see our full cookie statement.


Website optimization services

Google Analytics, Adobe Analytics and IBM Digital Analytics assist us in understanding how our website is used.


Interest-based advertising

  • Learn More about how to opt-out of interest-based advertising for your browser
  • To opt-out of interest-based advertising on mobile devices, go to your device settings to turn off mobile device ad tracking and reset the advertising identifier

Social networks and new tech advertising

Macy’s has relationships with social networks and new tech companies that have specific Interest-Based Ads programs. You can manage your preferences for these programs through the links below:







Do Not Track (DNT)

Macy’s does not currently have the capability to recognize Do Not Track signals. Learn More about Do Not Track (DNT).


Macy's Mobile Marketing

  • Text "STOP" to 62297 on your mobile phone to unsubscribe from Macy's Marketing Messages (for example, Macy's promo SMS text alerts)
  • Text “STOP” to 66789 on your mobile phone to unsubscribe from Macy's Backstage Marketing Messages (for example, Macy’s Backstage promo SMS text alerts)
Note: You will receive a confirmation text that you have been opted out.


Macy's Mobile Applications

  • Go to your device settings to adjust the permissions for Macy’s mobile applications to access your device’s camera, microphone or location information
  • To opt-out of interest-based advertising on mobile devices, go to your device settings to turn off mobile device ad tracking and reset the advertising identifier

Beacons

  • Beacon Preferences are managed through your Bluetooth-enabled device (Bluetooth, Location and Push Notification settings)


In-Store Wi-Fi Services

  • Unless we receive consent to use Wi-Fi data in a manner that identifies you or your device(s), Wi-Fi data is anonymously collected or de-identified
  • If you do not wish for us to use your anonymous or de-identified Wi-Fi data, turn off your device or refrain from connecting to our Wi-Fi services. Learn more about Wi-Fi data and Mobile Location Analytics (MLA)


Voice-Enabled Services (VES)

  • Voice-Enabled Services are opted-in by use. If you do not want to opt-in to Voice-Enabled Services, do not enable use of the service






California Residents

The California Consumer Privacy Act of 2018 (CCPA) provides California residents with specific rights regarding their Personal Information.

  • You have the right to request access to your Personal Information that Macy's collects, uses, sells, or discloses to third parties,
  • You have right to request the deletion of your Personal Information that Macy's collects about you and,
  • You have the right to opt-out of selling of your Personal Information to the third parties.
Learn More about your rights and how to exercise them.





Safeguarding information

As a matter of policy, we do not disclose details regarding our security measures as this could be useful information for criminals and other bad actors.  For more information on how you can securely shop with us, please to review our Security Tips or visit the Customer Protection Center .