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Macy’s and Notice of Privacy Practices-Interest-Based or Online Behavioral Advertising

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

  • Macy's uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting, and timely based on that user profile.
  • For additional information on interest-based advertising and options for managing preferences, including opt-outs, Click Here

To view Macy's and Notice of Privacy Practices in full, please click here.