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Macy’s and macys.com Notice of Privacy Practices-California Residents

California Residents

California Shine the Light Law: If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request please submit an inquiry to the following address: Macy's Customer Service, P.O. Box 8067, Mason, OH 45040. In your request, please specify that you want a "Your Macy's California Shine the Light Notice." Please allow 30 days for a response.

If you are a minor under 18 and have a profile on macys.com, you may ask us to remove reviews or other content that you posted on the site by writing to [email protected]. We will begin to process your request within 30 days. Please note that processing your request does not ensure complete or comprehensive removal of the content that you posted.


California Consumer Privacy Act (CCPA) of 2018. Effective January 1, 2020, if you reside in California then you have the following rights:
1. You have the right to opt-out of Macy's sale of your Personal Information.
2. You have the right to request the deletion of your Personal Information.
3. You have the right to request us to disclose to you the following, no more than twice in a 12-month period:

  • Categories of Personal Information we collected about you during the preceding 12 months.
  • Categories of sources from which we collected the Personal Information during the preceding 12 months.
  • Business or commercial purpose(s) for collecting or selling your Personal Information during the preceding 12 months.
  • Categories of third parties with whom we share the Personal Information during the preceding 12 months.
  • Specific pieces of Personal Information we collected about you during the preceding 12 months.
  • Categories of Personal Information we have sold and categories of third parties to whom the information was sold during the preceding 12 months.
  • Categories of Personal Information we disclosed about you for a business purpose during the preceding 12 months.

We will not discriminate against you because you exercised your rights under this section of our Notice.

For purposes of exercising your rights above, please note the following regarding how we collect and use your Personal Information as described in this Notice:

  • We collect the following categories of personal information: Identifiers; payment information; commercial information; internet or other electronic network activity information; geolocation data; audio, electronic, or visual information.
  • We disclose the following categories of personal information for a business purpose: Identifiers; payment information; commercial information; device information; demographic information and driver's license number.
  • We sell the following categories of personal information: Identifiers; payment information; event information; demographic information; device information; location information; commercial information; internet or other network activity information.

Households. Macy's does not hold personal information at the household level as defined by the CCPA. If you would like to submit a request for multiple people in the same household, please submit an individual request for each person.

Authorized Agents. If you are registered as an Authorized Agent by the California Secretary of State and would like to enter a request on behalf of a California resident, please submit the request via the Macy's Privacy Portal. Upon submission, you will be required to upload documentation showing proof of written permission from the consumer authorizing you to submit a request on their behalf. You will also be required to upload proof that you are an Authorized Agent registered with the California Secretary of State. We reserve the right to require consumers to confirm their request and/or identity.

Loyalty/Financial Incentives

Macy's automatically provides Star Rewards loyalty benefits to Macy's credit cardholders. Customers may sign-up for the Macy's Star Rewards program if they don't have a Macy's credit card. To participate as a non-cardholder, you must provide an email (so we can send reward and program-related information), phone number (as the identifier used to track purchases that go toward reward points and to redeem rewards), and birth month and day (to redeem rewards). The purpose of the Star Rewards loyalty program is to encourage repeat business with Macy's and enhance your shopping experience. Repeat customers generally spend more than customers who only shop once or twice a year.

The benefits provided to customers (or realized by Macy's) vary by customer depending upon the purchases made, whether items are bought in-store or online, which offers a customer uses, and many other factors. Macy's also incurs a variety of expenses related to loyalty benefits. Those may include, for example, costs associated with discounts on purchases and free shipping. The benefits are reasonably related to the value of the data you provide.

The benefits of the Star Rewards program are described Here. The terms and conditions are available Here.

We will not discriminate against you for exercising your rights under CCPA. Star Rewards members also remain free to opt-out of email, phone, and text marketing at any time.

We also offer customers a discount promotion code for signing up for marketing emails. The promotion code is provided in a confirmation email. However, customers may opt out at any time thereafter and still retain the ability to use the promotion code. We provide this incentive because we want to be able to send offers by email. The cost of sending an email is nominal.

2021 Metrics

Request TypeReceivedRejectedCompletedAverage Number of Days to Respond
Opt Out283125925721.04
Delete138713142.94
Disclose2972230.72

Do Not Sell My Personal Information Requests

You may submit your request through the following methods:

Upon submission of the request, you will be asked to provide your first name, last name, and email address. You will receive a verification email that will ask you to provide some additional information, such as an address, state, zip code, phone number, and possibly information about your shopping history with us. We will use the information provided to match the identifying information we have to verify your identity before processing the request.