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How does macys.com offer a more accessible shopping experience?

Macy’s is committed to creating a more inclusive experience for people with disabilities by offering assistive technology for anyone reading a web page.

The free eSSENTIAL Accessibility™ app is suitable for people with physical disabilities that prevent them from using a traditional mouse and/or keyboard to navigate the web. Visit the site for more detailed information and installation instructions.

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The eSSENTIAL Accessibility app provides special features for standard PC's including:

• Hands-Free Tracking
• Onscreen keyboard
• Page reader
• Manual scan
• Auto scan
• XY Mouse
• Direction Mouse
• Radar Mouse
• Customizable toolbar


The app is helpful for people with conditions such as: Stroke, Paralysis, Arthritis, Multiple Sclerosis (MS), Parkinson’s disease, Cerebral palsy (CP), Mild visual impairment, Dyslexia.

By partnering with eSSENTIAL Accessibility, Macy’s is one of the first national retail brands to join leading organizations that want to achieve a common goal—to better reach, serve and empower people with disabilities.